Turkish Digital Product Markets After Pandemic

Temmuz 16, 2020

İncehesap.com, which offers thousands of technology products in a wide range, examined the sales data during the pandemic period. When in the first Coronavirus cases ended the curfew on 10 March, which describes the Turkey with the data for the period between May 31 compared to figures for the same period of the previous year, I incehesap.co, 50 percent of the number of users has increased 79 percent the number of female visitors. Case sales increased by 8.2 times, motherboard sales increased by 6.2 times, memory sales increased by 4.5 times, while the company’s total turnover increased by 3.2 times.

İncehesap.com, which brought thousands of technology products to consumers in a wide range from gaming ready systems to professional player equipment, home theater systems to white goods products, examined the sales data. As explained in the first Coronavirus cases in Turkey March 10 by the end of the curfew that between May 31, the data that brings together companies related to the shopping and site traffic made through İncehesap.co this data, compared with the same period last year.

Number of users increased by 50 percent

During the comparison period, the total number of users of İncehesap.com increased by 50 percent and the number of users from mobile devices increased by 46 percent. While the number of female visitors increased by 79 percent, the number of visitors between the ages of 18-24 increased by 90 percent compared to last year, making up 36 percent of all site traffic. Looking at the site traffic, the number of page views increased 3 times, the average time spent on the site increased 2.2 times, and the traffic acquired through social media increased 3.3 times. During this period, Turkey’s 73 provinces in the observed increase in the number of users İncehesap.com’s as a percentage of the occurrence of the most growth in the first five provinces respectively Batman (236.81 percent), Aksaray (134.08 percent), Malatya (115.22 percent), Corum (114.71 percent), and Bartın (111.41 percent) was.

Freezer sales increase

The sale of white goods, which took place in İncehesap.com in the first 20 days of June 2020, was 3.4 times more compared to the same period of last year. The biggest share in white goods sales was deep freezers with a 46 percent slice, followed by washing machines with 29 percent and refrigerators with 17 percent. The interest in gaming has also increased during the pandemic process. According to İncehesap.com data, in the period from March to June, there was a 13-fold increase in gaming ready systems compared to the same period of last year. Compared to the same period of last year, there was a 7-fold increase in keyboard sales, 11-fold increase in notebooks and a 5-fold increase in mouse sales.

Turnover increased by 3.2 times

İncehesap.com Co-Founder Nurettin Erzen stated that during the coronavirus epidemic, site traffic and shopping data were far beyond the expectations: “The sales of the cases were 8.2 times, the sales of motherboards were 6.2 times, the memory sales were 4.5 times increased. As a result of all this, our total turnover increased by 3.2 times. With the coronavirus outbreak, both people started to work from home and started to turn to technological equipment for hobby and time passing. As a result, sales increased. When we examine the data, we see a huge increase in the number of female visitors. This is one of the developments that make us happy. ”